Van Den Berg Roses, Hoogeveen Plants and Herburg Roses winners of the Dutch Flower Awards 2016

Winnaars DFG Awards

Aalsmeer, Friday 4 November 2016


The winners of the Dutch Flower Awards 2016 were announced at the FloraHolland Trade Fair on Thursday 3 November. This year the central theme was “sustainability”.

Dutch Flower Awards 2016

Van Den Berg Roses, a rose grower from Poeldijk, was decorated as the most valuable supplier in the Cut Flowers category, because of their extensive environmental and social certifications and sustainable business operations. The winner in the Plants category, with branches in Hazerswoude, Boskoop and Bleiswijk, was Hoogeveen Plants. Hoogeveen grows climbing and fruit plants, bamboo and helleborus and is a front runner in sustainability policies, whereby proactive reduction of pesticides and bee-friendly cultivation play a major role. Herburg Roses (Ethiopia), a rose grower, was announced as the winner of the Foreign Supplier category. Herburg is “sustainable from the roots”, has all environmental and social certifications and is a very active Fairtrade partner who is committed to local training and awareness.

Preferred Partner Recognition
Chrysal International received a recognition for the intensive and future-oriented collaboration with Dutch Flower Group (DFG) companies with respect to sustainability. Chrysal’s Joep Wiegel and Rolf Timmerman were present to receive the Preferred Partner Recognition.
Most important themes for 2017
Marco van Zijverden, CEO of DFG, indicated in his speech that, due to market developments and challenges for the industry in the coming year, sustainability and innovation will be high on the strategic agenda. DFG will make specific investments in these areas in anticipation of further growth in DFG companies.


Marco thanked all employees for their efforts and passion which has, last week, again resulted in being at the top of the Hillenraad 100 for companies with a turnover of more than € 500 million.